OBubba ("we", "us", "our") is a baby tracking and parenting companion app built by parents, for parents. We take your privacy and your family's data seriously.
Baby tracking data: Feeds, naps, nappies, weight, milestones, activities, and notes you log. This data is stored on your device and optionally synced to our cloud backup (Firebase/Firestore) if you create an account.
Account information: If you sign up, we store your display name, email (if provided), and a family backup code. We use Firebase Authentication.
Contact email (optional, opt-in): You can choose to give us a contactable email address so we can reach you about your account and important updates (for example, a critical fix that affects your backup). This is opt-in and off by default, is separate from any recovery email, and you can unsubscribe at any time. We only use it to contact you as described, never for third-party advertising, and it is deleted when you delete your account.
Location data (optional): If you grant permission, we use your location solely to calculate travel time to appointments you've added (e.g. GP visits, health visitor appointments). We use Apple MapKit for route calculation. Your location is used in real time only, sent to Apple's routing services for that calculation, and never stored or sent to OBubba servers. You can deny location access and manually set travel times instead.
Photos (optional): Photos you add (e.g. milestone photos, care guide profile picture) are stored on your device. If you generate a share card with a photo, the card image is created locally and only shared if you explicitly tap Share.
Usage analytics: We use Firebase Analytics to understand how the app is used (e.g. which features are popular). We also use Google Analytics on the public website. Analytics runs cookieless by default; we set an analytics cookie only if you choose Accept on our cookie banner, and you can Decline to keep the site completely cookieless. Advertising storage stays denied at all times. Measurements can include technical request data, the page path, store choice and approved campaign labels. No personal baby, care, contact or account data is included in analytics.
AI coach answers (optional, off by default): Our in-app coach ("Luna") can give deeper, conversational answers using Google's Gemini AI. This is off until you turn it on, and we ask your explicit permission the first time. If you enable it, the question you type plus the relevant details from your baby's logs (such as recent sleep and feed times and age) are sent to Google's Gemini AI, via Firebase AI, to generate the reply. Your name, contact details and account are never sent. See "Data Sharing" below.
We do not sell or rent your personal data or your baby's data, and we never share it for advertising or track you across other apps.
Your data is shared only in these limited cases:
Your data is stored locally on your device using SQLite and localStorage. If you enable cloud backup, data is encrypted in transit (TLS) and stored in Firebase's secure infrastructure. We do not have access to your passwords.
OBubba requests "When In Use" location permission only. We use your location exclusively to calculate driving time to appointments using Apple MapKit. Your coordinates are sent to Apple's routing API and are subject to Apple's Privacy Policy. We never store or log your location, and we do not send it to OBubba servers.
OBubba is designed for parents/carers to track their baby's care. We do not knowingly collect data from children. All data is entered by the parent/carer. Baby names, dates of birth, and tracking data are stored solely for the parent's use.
You can:
By default the public website is cookieless. We set one analytics cookie (Google Analytics) only if you choose Accept on our cookie banner; choose Decline and no analytics cookies are set and measurement stays cookieless. Advertising storage, advertising user data and advertising personalisation are denied at all times, whichever you choose. We do not use this measurement to track you across other apps or websites, and you can withdraw consent at any time by clearing this site's data in your browser.
We may update this policy from time to time. We'll notify you in the app if any material changes are made.
Questions about your privacy? Email us at hello@obubba.com
© 2026 OBubba. Made with 💛 by a tired mum.